Disney for adults jeffrey scott campbell
His motto "Only the best is good enough" would later be carved into a wooden plaque and hung in the workshop.
These themes of good play and quality products were both bedrocks and touchstones for future generations of LEGO toy makers.
LEGO executives were unusually supportive about the case-writing process, Thomke says.
Under Kjeld's management, product demand was so high at times that executives actually found themselves discussing ways to slow sales.
LEGO toys have captivated children and their parents for 80 years.
But managing the enterprise has not always been fun and games. Thomke explains the lessons behind a new case on the company.
That all changed in the early 1990s as seismic shifts pounded the toy market.
Big Box toy discounters trampled mom-and-pops and lowered prices dramatically.
Thomke, the William Barclay Harding Professor of Business Administration, wrote the case with Harvard Business School's Jan W. Rauner Professor of Business Administration, and Daniela Beyersdorfer, associate director of the HBS Europe Research Center.